Pretty Little Props
- Year
- 2025
- Discipline
- Brand + Web
The Challenge
An established props and events company with a strong product had a digital presence that neither reflected the quality of their work nor generated the volume of enquiries the business deserved.
Our Approach
We rebuilt the brand and the e-commerce platform together, treating them as a single problem. The visual identity and digital experience were designed to tell the same story: premium props, accessible to every event planner — and discoverable by the customers already searching for them.
Execution
Pretty Little Props had been operating successfully for years — the product quality was not in question. The problem was digital: a site that was impossible to find and harder to buy from.
We approached this as a compound problem. The brand needed refreshing to signal the premium tier the business was operating at. The e-commerce experience needed rebuilding from scratch with SEO architecture embedded from the first commit, not bolted on afterward.
The new platform was built on a headless CMS, giving the team full control over product listings, pricing, and seasonal promotions without touching code. Page speed was treated as a feature requirement, not a post-launch consideration — the build shipped with sub-2-second load times and passing Core Web Vitals across the board.
The combination of a credible brand, a fast site, and properly structured content created the conditions for organic search to do its work.
Outcome
First-page Google rankings for core keywords, a significant lift in lead conversions, and a platform the team can update and scale without external support.